There’s more information about many of the business glimpsed here and even a close up of the ingredients in D&D Meats salami in the article about the 2016 Outdoor Adventure Show on Toronto Guardian. But this blog is about The Pitch and presentation of a business at a public facing niche gathering that is a modern business tradeshow.The most popular public engagement tactics witnessed at the Outdoor Adventure Show were mostly embedded in easy-to-enter sweepstakes and puzzle assembly or scavenger hunt contests. The difference being that sweepstakes are simply a draw while contests require the cointestant take some meaningful action and show some skill. Thats why some draws have a skill testing question - they need to separate themselves from the legislation governing sweepstakes which is a little more heavily scrutinized by federal than skill-to-win contests.
As described on HeadsUp Dad, The Outdoor Adventure Show is for Kids, vendors are keenly aware they need to offer distractions when it comes to attracting young families.
Xcitelife had great success signing up many new users by offering a free vacation contest offering tied to a new outlook on life. Like most revolutionary new business concepts Xcitelife also dispenses a new more satisfying state of mind. New members were asked to write their dream vacation aspirations on red paper X’s which the Xcitelifers pinned to their giant dream board.
The 6×6 cork board soon displayed the travel fantasies of the entire trade show, and it was from this soft wooden pane that a prize winner was eventually selected. “Everyone wants to live an Xciting life, but too often folks get stuck in the ordinary” says Paul Peic. “At Xcitelife we’ve made it our mission to transform lives through experiences.”
While I'm sure almost any fishfinder designed for use on a small boat is suitable for use on a kayak, FishHunter is so completely portable it functions regardless of the watercraft as its a self contained tennis-ball shaped apparatus that can be deployed anywhere near' the kayak from which you are fishing.
The best fish finders for kayaks are small, sealed fishfinders that come in various sizes with a huge range of features. Hiking magazines and kayak fishing magazines like Kayak Angler are filled with reviews for small basic boat mounted fishfinders with display armatures that share a black-and-white, low-resolution screen that will show you the depth, the bottom structure, and hopefully some fish, but eventually you may evolve to a FishHunter.
Fish Hunter is a great mid range fish finder that offers an easy to read colour screen display on your phone. Its filled with information about the bottom structure, the water temperature and the water column in various different ways, the standard 2D, down-imaging, and even what’s out to the sides with the latest side imaging technology.
When combined with your phone FishHunter actually becomes a 'combo unit' that links up to GPS to offer mapping functionality, which are great for being able to chart your drift so you can paddle back and re-drift along that same line you just picked up those fish on, or use the marine chart to find the fish-holding drop offs and features.
Sun Capsule X7 HD is a two stage rig – the second chamber is drowned in white light from a patented 5.5 sided, 220 watt tanning system, complete with 54 220 hp sunlamps. Raymi detailed this experience and went on to report what it felt like getting a Mystic Tan spray tan system which is tha cadillac of self directed spray tan mechanisms, I'm told.
The process started with Marianne helping Raymi get ready, tucking her hair into a net and advising exact lubricant areas. She played dance music but wouldnt turn it up as Raymi had to listen to the instruction soundtrack during the spray tan to get the timing right.
What is a Sunless tan?
This is a spray tan. The Mystic Tan is the spray / mist application of specially formulated 'tanning solution' to coat the skin on the subject's body. When applied, DHA (the active ingredient in Mystic Tan sunless tanning system solutions) reacts with the proteins in the skin’s superficial layer to form a golden brown color.
The Mystic Tan sunless spray tan uses advanced next generation electrostatic technology with a nozzle pattern designed for complete and even spray tan coverage for all body shapes and sizes. The automatic voice is a lady who speaks with urgency. She prompted me at every point of the process from the moment I switched the machine on to when I did the robot front and back and the rig sprayed my body – a titillating sensation in that well ventilated area. The drying process only takes a few minutes.
TIMELINE? The subject's skin begins to darken two to three hours after application and reaches its peak color within 24 hours. The best results appear the next day which was just in time for Raymi's red carpet TIFF walk. Follow Urban Sun on Twitter @UrbansunToronto, and find Urbansun on Facebook, the Eglinton location
Positive Mid Life Crises Messaging
The 2015 Mid Life Crises Show is happening in Victoria BC. "There’s strength in numbers and the 50 to 75 demographic has it in spades,” says Show Manager Barbara Newton. “This is a generation ready to challenge conventions and embrace new lifestyle opportunities. “With a lot of life’s heavy lifting done and dusted, this generation is ready for re-discovery and they are coming at it with lots of life experience, some resources at their disposal and the knowledge that their time is not unlimited. They have seen their parents age and they want to make the most of this unique phase of their lives.”
Seventy eight exhibitors are already booked for Carson Hall. On Friday Oct 2nd there'll be an unforgetable evening of Canadian comedy showcasing the superb stoprytelling of legendary entertainer Brent Butt. This will be followed by a VIP Opening Reception where you can have a drink with Brent Butt and other VIPs. This is the lighter side of a mid life crisis.
Despite the friendly tone, and tongue-in-cheek humour, immoral advertisers across Canada often prey on this unfortunate human condition. Some suggestive ads are so effective they can actually cause people to have a midlife crises. Here are the top industries that target this natural, but possibly unhealthy human condition.
Bad Credit Auto Loans
A typical ad for bad credit car loans could show a good looking man with a briefcase full of cash standing in front of a luxury car complete with a younger woman in the passenger seat. Sometimes these unscrupulous marketers will show a luxury car and beautiful girl alone with the understanding that these could be yours with proper financing. Researching the phenomenon of Mid Life Crisis Marketing campaigns while shopping for a corvette, i put all details in my blog post, Identifying a Mid Life Crisis Marketing Campaign
Used car salesmen will tell you that it’s easy to spot the man having a mid life crises. He drives into the dealership a minivan and then spends an hour looking at the corvettes. And because he’s taken the time to visit the dealership, they know he’s serious. He’ll buy whatever his Beacon Score allows and the account manager asks probing questions to create a TDSR or Total Debt Servicing Ratio. A debt service measure that financial lenders use as a rule of thumb to give a preliminary assessment of whether a potential borrower is already in too much debt. More specifically, this ratio shows the proportion of gross income that is already spent on housing-related and other similar payments. I describe my own car shopping experience at Humberview Cherolet applying for a bad credit car loan to buy a corvette on Arob12.blog.
Adventure Travel Packages, Hedonism, Extreme Sports
When the Griswald Family goes on vacation, every character experiences a 'coming of age' and forty five year old Clarke Griswald has a quintessential mid life crises complete with a beautiful blonde fantasy woman in a red sports car.
Adventure travel businesses use words like ‘bucket list’ and ‘high points’ to entice weary workers that might consider doing something extraordinary before they die. The mere reminder of our mortality in adventure travel advertising messages can trigger physiologically unstable readers to take more chances. Hedonism resorts built their entire business model on this notion.
River kayaking, rock climbing, snowboarding, and mountain biking are the most common activities for North American mid life crises sufferers. Women most commonly choose jogging, dance, aerobics amd cycling.
Cosmetic surgery is another popular solution for both men and women suffering middle age anxieties. Most men believe they can maintain their good looks with the right practitioners, and enough funds to pay them for the next fufty years. Men often start down the long road of cosmetic improvements by first dying their hair, and then tanning, then experiment with skin care treatments and hair treatments. Male customers at most Canadian laser clinics are approximately ten years older, and richer than their female friends.
Laser Clinics, Day Spas
Numi Laser Spa in Brampton, Ontario takes a high tech approach to help men and women through middle age. Their Mid Life Crises Spa Package advertises a ‘transformation in physical appearance using lasers and ultraviolet light.’
Personal Fitness, Supplements and Sexual Health IndustryMany older people equate youth with sexual vigor perhaps because they remember their own prowess. A man’s mid life crisis can be exacerbated by feelings of sexual inadequacy. Everyone has seen advertisements that promise men new sexual powers and renewed stamina. Somewhere in these messages there’s usually a promise to help make an ‘eighteen year old body again’ which is a base desire for everyone seeking immortality. Using this measurement standard causes Canadians to reflect back on their own lives and ponder the likelihood of having their best sex again, or better sex in the future. It’s a very clever tactic as many older consumers try to recreate that aspect of their youth.
It's possible to escape the crisis mentality and have a positive mid life moment of epiphany without plunging deep into debt or destroying old friendships. The worst case scenario is when sufferers turn their backs on their families, disown their children or parents. Men and women who win the most from their cathartic self struggle are those who question themselves the most successfully, and in their search for answers find new values and greater comfort in their own bodies and their place in the world.
Do you have a bird friendly business in Toronto? Here's a big chance to really prove it. Host the Toronto Bird Photo Booth and showcase your avian neighbours.
If you have a good location in the GTA, and you have rare and colourful birds hanging around a feeder, or near your commercial address, then you can perhaps host the booth and immortalize yourself and your birds. The best bird photos win prizes and everyone gets more attention as the booth plays its part in history. The booth also captures human attention. See below how the booth is set up.
Am experienced birder with a big backyard and lots of birds could turn this whole thing around frankly...
So far in this competition, all contenders have been amateur birders who are satisfied with just getting the equipment working, and getting some pictures on disc and into their galleries. They would shoot and submit any species that showed up at their feeder. Paul Peic in the Bluffer's Park who runs Toronto SUP from his floatie got great shots of a Common Grackle, and a Red Wing Blackbird. Vigorate Digital loyalty programs interns however got almost nothing - they uploaded one lonely little sparrow and considered themselves lucky to get that. Their booth was on borrowed land, and near a construction site in Yorkville. But a profession or more passionate birder would have done it better in every respect. The true professional or even a passionate enthusiast birder could come along now, and really show everyone how its done - use the Wingscapes BirdPro trailcam to get woodpeckers in trees maybe? for example. Or they could position the bird photo booth flat on a grassy lawn the get Brown Thrashers? or something more exciting than the pigeons and sparrows and starlings we've seen so far.
This bird is a fully developed adult male Common Grackle in the prime of his life. He has a very healthy coat, a long, dark bill, pale yellowish eyes and a long tail. His feathers appear black with purple, green or blue iridescence on the head, and primarily bronze sheen in the body plumage. The adult female, beyond being smaller, is usually less iridescent; her tail in particular is shorter, and unlike the males, does not keel (display a longitudinal ridge) in flight and is brown with no purple or blue gloss
Patrons enrolled in this program get to play with cool motion control macro photography equipment; this high technology camera booth lets birds take selfies! Both actual cameras have motion detectors and are specially fitted with lenses and optical adjustments to take close-ups and hopefully capture emotion filled 'head shots' of all birds perched on the bowl.
Toronto Bird Photo Booth goes around town and asks the CEO and marketing executives to come out from behind their desks and put down their office phones, like John Conn at Standard telecom to take turns positioning a specially modified Bird Photo Booth on or near their business address. Then they're encouraged to submit the shots they collect into an exclusive photo contest, promoted in part by a new Birdwatching weekly column in Toronto is Awesome magazine, and covered in other nature blogs and birding journals - US Green Technology article about Toronto Bird Photo Booth project. Below David Shephard who runs a busy Ad Agency in the city by day, takes time out of building a Tiny House in Toronto to aim the cameras.
The birdwatchers, and readers and the birds themselves that are the big winners. Here's Dr. Archer Toronto dentist on Zoomers anticipating her upcoming week . This work is a positive application of technology that will help Toronto's residents as Canadians evolve to become a more 'ornithologically aware' .
With the help of the Toronto Bird Photo Booth the population of our biggest cities will celebrate birdwatching and everyone will become more aware of the many different species besides seagulls, sparrows and starlings alone and hungry on our city streets.