The Mid Life Crisis Marketing Show in Victoria Oct 2,3 2015
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We like to joke about it, but the cost of having a full blown mid life crises can be devastating.  What is a mid life crises? David Bainbridge, an American evolutionary zoologist who wrote Middle Age: A Natural History explains the science behind the physical, mental and emotional changes that men and women experience between the ages of 40 and 60.

Positive Mid Life Crises Messaging
the midlife crises showThe 2015 Mid Life Crises Show is happening in Victoria BC.  "There’s strength in numbers and the 50 to 75 demographic has it in spades,” says Show Manager Barbara Newton. “This is a generation ready to challenge conventions and embrace new lifestyle opportunities. “With a lot of life’s heavy lifting done and dusted, this generation is ready for re-discovery and they are coming at it with lots of life experience, some resources at their disposal and the knowledge that their time is not unlimited. They have seen their parents age and they want to make the most of this unique phase of their lives.”

Seventy eight exhibitors are already booked for Carson Hall. On Friday Oct 2nd there'll be an unforgetable evening of Canadian comedy showcasing the superb stoprytelling of legendary entertainer Brent Butt. This will be followed by a VIP Opening Reception where you can have a drink with Brent Butt and other VIPs.  This is the lighter side of a mid life crisis.

Despite the friendly tone, and tongue-in-cheek humour, immoral advertisers across Canada often prey on this unfortunate human condition. Some suggestive ads are so effective they can actually cause people to have a midlife crises. Here are the top industries that target this natural, but possibly unhealthy human condition.

Bad Credit Auto Loans

A typical ad for bad credit car loans could show a good looking man with a briefcase full of cash standing in front of a luxury car complete with a younger woman in the passenger seat. Sometimes these unscrupulous marketers will show a luxury car and beautiful girl alone with the understanding that these could be yours with proper financing. Researching the phenomenon of Mid Life Crisis Marketing campaigns while shopping for a corvette, i put all details in my blog post, Identifying a Mid Life Crisis Marketing Campaign

Used car salesmen will tell you that it’s easy to spot the man having a mid life crises. He drives into the dealership a minivan and then spends an hour looking at the corvettes. And because he’s taken the time to visit the dealership, they know he’s serious. He’ll buy whatever his Beacon Score allows and the account manager asks probing questions to create a TDSR or Total Debt Servicing Ratio. A debt service measure that financial lenders use as a rule of thumb to give a preliminary assessment of whether a potential borrower is already in too much debt.  More specifically, this ratio shows the proportion of gross income that is already spent on housing-related and other similar payments. I describe my own car shopping experience at Humberview Cherolet applying for a bad credit car loan to buy a corvette on

national lampoon vacationAdventure Travel Packages, Hedonism, Extreme Sports

When the Griswald Family goes on vacation, every character experiences a 'coming of age' and forty five year old Clarke Griswald has a quintessential mid life crises complete with a beautiful blonde fantasy woman in a red sports car.

Adventure travel businesses use words like ‘bucket list’ and ‘high points’ to entice weary workers that might consider doing something extraordinary before they die. The mere reminder of our mortality in adventure travel advertising messages can trigger physiologically unstable readers to take more chances. Hedonism resorts built their entire business model on this notion.

River kayaking, rock climbing, snowboarding, and mountain biking are the most common activities for North American mid life crises sufferers. Women most commonly choose jogging, dance, aerobics amd cycling.

Cosmetic Surgery

Cosmetic surgery is another popular solution for both men and women suffering middle age anxieties.  Most men believe they can maintain their good looks with the right practitioners, and enough funds to pay them for the next fufty years. Men often start down the long road of cosmetic improvements by first dying their hair, and then tanning, then experiment with skin care treatments and hair treatments. Male customers at most Canadian laser clinics are approximately ten years older, and richer than their female friends.

Laser Clinics, Day Spas

Numi Laser Spa in Brampton, Ontario takes a high tech approach to help men and women through middle age. Their Mid Life Crises Spa Package advertises a ‘transformation in physical appearance using lasers and ultraviolet light.’

Personal Fitness, Supplements and Sexual Health Industry

Many older people equate youth with sexual vigor perhaps because they remember their own prowess. A man’s mid life crisis can be exacerbated by feelings of sexual inadequacy. Everyone has seen advertisements that promise men new sexual powers and renewed stamina. Somewhere in these messages there’s usually a promise to help make an ‘eighteen year old body again’ which is a base desire for everyone seeking immortality. Using this measurement standard causes Canadians to reflect back on their own lives and ponder the likelihood of having their best sex again, or better sex in the future. It’s a very clever tactic as many older consumers try to recreate that aspect of their youth.

Surviving a Mid Life Crises

It's possible to escape the crisis mentality and have a positive mid life moment of epiphany without plunging deep into debt or destroying old friendships. The worst case scenario is when sufferers turn their backs on their families, disown their children or parents. Men and women who win the most from their cathartic self struggle are those who question themselves the most successfully, and in their search for answers find new values and greater comfort in their own bodies and their place in the world.

Cloud Warriors is Perfect Small Business Web Marketing for Restaurants
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Cloud Warriors is a space age Trivia game played on a Twitter Wall - read the Digital Journal piece about the maiden extravaganza last week, feb 24 2015

Cloud Warriors debuted in Mississauga Ontario with much critical acclaim.

The ninety minute game is real fun to play and works well for web marketing a restaurant or dance club. It unites a real life community behind the host venue.

The initial Cloud Warriors launch event at Cagneys in Mississauga was sponsored by four different firms who used the storytelling in the actual trivia questions of the game to spread knowledge of their real life business. For example a local Master Mechanic automotive garage owner asked folks to find and post their address. The host bar sponsored questions about the menu and gave away menu items as rewards.

In Cloud Warriors a charismatic host asks twenty one questions that any dumb guy with a smart phone could answer provided they're not all thumbs. The game is not so much about how smart the contestants are, but rather, how well they can search things and how fast they can find the correct information they seek and how skilfully they can tweet the correct answers beside the

#cloudwarriors hashtag so they appear on the Twitterwall - the first correct answer tweet to appear wins the cash.

Interesting note -of the fourteen different players at Cloud Warriors , eleven of them had iPhones and three were Android.

Surround digital agency debuted the game and hosted a heckuva party at the bar.

The grand prize was donated by a cloud services company and was a high quality WiFi antenna designed to log onto free networks a 1/2 mile away.

In summary, the first Cloud Warriors event raised the profile of a neighborhood pub in Mississauga and tripled bar sales on am otherwise slow night.

Do you want to host Cloud Warriors in your neighbourhood pub?

Modern Dentists are Scientific Superheroes with Fancy Gadgets
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Gadget girl dentist could be a powerful super hero with a myriad of portable devices that make dentistry possible, at night, in the street.

There are many ways to fight crime and a female dentist superhero patrolling the dark alleys and deserted carparks at night, could be useful. she could be out there tending to the homeless, and fighting crime by helping to ease the pain caused by tooth decay, gum disease, and oral cancer.

This powerful dentist would be armed with cordless drills and very fine needles filled with pain killing anesthetics, and all manner of dentist's surgical lasers like this Markham dentist laser; here is the latest Biolase dentist laser as described on Fuel Ghoul which you can see is small enough to be a portable ooption on the superhero's arm.. She could make this device even more portable and wear it as an attachment on her body. The laser has seven watts of cutting power, and will cut through wood. This laser will also whiten teeth when used in combination with a peroxide paste.

The superhero dentist would also do tooth extractions in a folding lawn chair; her patients would be comfortable enough and well anesthestized they would begin to feel immediate relief from their toothaches and pains. And of course she  would have a terrific affect on longterm healthcare of the region. It's a well known fact that a large percentage of terminal disease suffers can trace their frst health problems to their tooth decay.

This dentist will have super portable tools that operate from a remote accessed power supply that stems from batteries or a 120 volt outlet. She would have a long AC extension cord to power the plumbing in her backpack - in there is a watertank and also a small pump for suction.

She carries a dentists' drill like a side arm on her waist.  Her dental headpiece has a powerful lamp boasting duel quartz lights with magnifying fresnel lenses. She is the dentist with X-ray eyes, and she can spot oral cancer using the handheld Velscope vx device built right into her helmet.

Toronto Bird Photo Booth Showcases Birds Around Each Host Business
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Do you have a bird friendly business in Toronto? Here's a big chance to really prove it. Host the Toronto Bird Photo Booth and showcase your avian neighbours.

If you have a good location in the GTA, and you have rare and colourful birds hanging around a feeder, or near your commercial address, then you can perhaps host the booth and immortalize yourself and your birds. The best bird photos win prizes and everyone gets more attention as the booth plays its part in history. The booth also captures human attention. See below how the booth is set up.

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Am experienced birder with a big backyard and lots of birds could turn this whole thing around frankly...

So far in this competition, all contenders have been amateur birders who are satisfied with just getting the equipment working, and getting some pictures on disc and into their galleries. They would shoot and submit any species that showed up at their feeder. Paul Peic in the Bluffer's Park who runs Toronto SUP from his floatie got great shots of a Common Grackle, and a Red Wing Blackbird.  Vigorate Digital loyalty programs interns however got almost nothing - they uploaded one lonely little sparrow and considered themselves lucky to get that. Their booth was on borrowed land, and near a construction site in Yorkville. But a profession or more passionate birder would have done it better in every respect. The true professional or even a passionate enthusiast birder could come along now, and really show everyone how its done - use the Wingscapes BirdPro trailcam to get woodpeckers in trees maybe? for example. Or they could position the bird photo booth flat on a grassy lawn the get Brown Thrashers? or something more exciting than the pigeons and sparrows and starlings we've seen so far.

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This Common Grackle never looked so good as photographed here by the iPhone 5C inside the Toronto Bird Photo Booth set up in the back parkingl ot of Standard Telephone - June 2014

This bird is a fully developed adult male Common Grackle in the prime of his life. He has a very healthy coat, a long, dark bill, pale yellowish eyes and a long tail. His feathers appear black with purple, green or blue iridescence on the head, and primarily bronze sheen in the body plumage. The adult female, beyond being smaller, is usually less iridescent; her tail in particular is shorter, and unlike the males, does not keel (display a longitudinal ridge) in flight and is brown with no purple or blue gloss

Patrons enrolled in this program get to play with cool motion control macro photography equipment; this high technology camera booth lets birds take selfies! Both actual cameras have motion detectors and are specially fitted with lenses and optical adjustments to take close-ups and hopefully capture emotion filled 'head shots' of all birds perched on the bowl.

Toronto Bird Photo Booth goes around town and asks the CEO and marketing executives to come out from behind their desks and put down their office phones, like John Conn at Standard telecom to take turns positioning a specially modified Bird Photo Booth on or near their business address. Then they're encouraged to submit the shots they collect into an exclusive photo contest, promoted in part by a new Birdwatching weekly column in Toronto is Awesome magazine, and covered in other nature blogs and birding journals - US Green Technology article about Toronto Bird Photo Booth project.  Below David Shephard who runs a busy Ad Agency in the city by day, takes time out of building a Tiny House in Toronto to aim the cameras.

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The birdwatchers, and readers and the birds themselves that are the big winners. Here's Dr. Archer Toronto dentist on Zoomers anticipating her upcoming week . This work is a positive application of technology that will help Toronto's residents as Canadians evolve to become a more 'ornithologically aware' .

With the help of the Toronto Bird Photo Booth the population of our biggest cities will celebrate birdwatching and everyone will become more aware of the many different species besides seagulls, sparrows and starlings alone and hungry on our city streets.

Ask Shaun Brown Your CASL Questions on June 4th at 2p.m. Webinar
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Vigorate Digital Solutions


Canada's Anti-Spam Legislation
Live CASL Q&A with Canadian Privacy Lawyer Shaun Brown
With only a few weeks before Canada's Anti-Spam Legislation comes into force, it's critical that you understand how the regulations will affect your marketing programs. Vigorate and Canadian Privacy Lawyer, Shaun Brown of nNovation LLP will take your CASL questions, and provide an expert opinion during this exclusive live event on June 4th at 2 p.m. EDT. Brown has worked extensively with Industry Canada to finalize the anti-spam regulations, and is arguably the most knowledgeable authority on CASL in the world. Don't miss out on this rare opportunity - register today!
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Instructions to Homeowner to Help Toronto Transform into a Garden City
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Hanging gardens of babylon1The transformation of an urban environment into a pastoral Utopian paradise is possible with technology. A 'Garden City' can be more than sustainable, it can be ecologically positive. Look for the future of modern cities in which every property owner and tax payer gets tax breaks by converting their holdings into small farms - rooftops - sides of buildings. etc any plane that gets sunlight could be energy rich in the future.

Micro farms for urban property owners will be a great technological innovation.

Micro farm technology will be the next  start-up wave that produces foodstuff by harnessing sunlight and water - this is even more possible if we play together in a social collective and work together as a team.  There are inputs here beside sunlight - nutrient systems come from recycling all manner of biological wastes.

Look at the City of Toronto from above in the summertime and see the places where the forest canopy completely eclipses the rooftops and only the occasional building emerges from the canopy to remind us that we are still the GTA. Those places should be the model and we expand from there.

imageFuel Ghoul Explains: What is a Garden City?
A garden city is a sustainable urban landscape that has a net profit in terms of energy consumption and quality of life - its an 'ecocity'.  A garden like environment designed with consideration of environmental impact, and inhabited by people dedicated to minimization of required inputs of energy, water and food, and waste output of heat, air pollution - CO2, methane, and water pollution. A man named Richard Register first coined the term "ecocity" in his 1987 book, Ecocity Berkeley: Building Cities for a Healthy Future, according to Fuel Ghoul.

Where was the first Garden City?

Perhaps the Hanging Gardens of Babylon was the first living 'garden city' as many accounts of this historic Wonder of the Ancient World depict humans living in harmony with agriculturally positive architecture, for the first time.

Springtime DIY Homeowners Improving Property the old fashioned way... with some high tech help.
Property owners in Toronto should walk their yard, and order flowers and shrubs from  order a big bag of soil be delivered by truck with crane arm for $120 per bag - its like ten bushels of high quality black garden soil perfect to start new sod, flower gardens, planting trees and shrubs to spruce up yard.

Dirt Teen is about a family of teenagers that are landscaping geniuses ..

Western Civilization faster than the United States in North America. Most of humanity can see climate change as a crises. Our society is becoming more green and has been transforming for the last millennium. Its a basic human notion to want to improve your property. Look how Irish peasant farmers in the movie The Field worked to drag seaweed from the ocean and carry it up the coast up onto their holdings that it might break down in more nutrient filled soil and they might enjoy better yields and their cattle might enjoy better grass...

Dirt Teen is Tv show concept where a young family owns and operate miniature earth moving equipment, solving landscaping problems; the same characters on the same pieces of equipment have different arcs and encounter different plot points each episode.

The boss is the oldest brother character who is 17 yrs old who manages the family business and esp keeps an eye on the cracker jack kid - Jack is a fantastic soil grade and earth mover - he can do the work of ten men and specializes in r

There is a good article in Heads-Up Dad that lists reasons why you should plant a fruit tree with your young family. Fruit trees have added benefits and are part of the nature DIY cycle required to make Garden Cities.

Elimay Supplements as Nutritional Aid and Remedy for Arthritis in Dogs
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Elimay Supplements are not medical extracts per say but rather should be considered nutritional aids that you can feed to your dog for added health benefits, like boosting their immunity or helping ease chronic pain and other ailments. Is the family dog growing old gracefully? Or perhaps disease or severe arthritis has reduced their mobility. Sometimes a cherished pet becomes a burden, or worse, is injured by unaware family members. Teaching children about arthritis in dogs on Heads Up Dad is an article by Ruth Wilgress that shares some easy-to-spot signs and symptoms to watch for alongside some easy remedies to aid and improve the lives of senior dogs.
Arthritis in dogs remains incredibly prevalent despite our modern technology and a billion dollar pet care industry; arthritis is more common in dogs than in humans, and this is indeed extra tragic because veterinarians believe that dogs suffer worse than humans. Arthritis is categorized as 'joint disorder' that involves inflammation of one or more joints. When the cartilage between the bones wears down it causes friction and degenerative joint disease.  Larger animals suffer from back pain, leg and hip joint pain and stiffness which can cause chronic limping, and a variety of other muscle and tendon problems associated with simply getting old.

The Elimay Supplements : Immunity box among the vines is my artistic interpretation of the medical benefits of this product and I attempted to show how it has emerged from nature. I used the picture in an article I wrote on HealthMad in Dogs with Arthritis which describes the life of my boxer dog KC who had pains of every description in her Golden years. She had arthritis and many other stomach issues.

arthritis in dogs, Pain CareTwo or Three Ingredients in Elimay Supplements: Pain Care

The chemistry of Elimay Supplements Pain Care is detailed on Fuel Ghoul; the three principle ingredients of Elimay Supplement's Pain Care formulation are Tumeric and Boswellia serrata and Phenylalanine (DLPA).

Tumeric (Curcuma longa) amd Boswellia serrata are added in equal parts to Phenylalanine, which is a neutral amino acid, and one of the twenty common amino acids used to biochemically form proteins, coded for by DNA.  Phenylalanine is found naturally in the breast milk of mammals. It is used in the manufacture of food and drink products and sold as a nutritional supplement for its reputed analgesic and antidepressant effects. It is a direct precursor to the neuromodulator phenylethylamine, a more commonly used dietary supplement.

Medical trials revealed both preventative and therapeutic benefits of Elimay Supplements.

Pain Care Soft Gel Capsule Delivery System

BITS® Soft Gel Capsules are formulated in the form of a twist-off. Your dog can simply bite into the  capsule like chewing gum, swallow it, or the soft gel capsule can be removed by twisting off at the snap point, and the contents can be squeezed onto your dog's meal

This is the label on the Elimay Supplements Pain Care bottle available online for $25

More info about arthritis in dogs on Urban Dog Spa blog in Distillery District.

PM me if interested,

Smart Canucks conversation about arthrits in dogs.

Free Ads Planet arthritis in dogs, lists the Pain Remedy for ninety dollars

Im selling Elimay on Red Flag Deals classified ads for $90 for four bottles.

Roberrific Blogs Spray Foam Insulation Service in Toronto, Ontario
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Spray Polyurethane Foam was a breakthrough in home insulation. It worked hard to gain respect after the debacle of spray formaldehyde.  Spray Polyurethane Foam was what it was called when it first came on the market, and that term was often abbreviated SPF.  This is a two component mixture spray applied insulating foam 'plastic' or 'rigid foam' that is installed as a liquid and then expands to twenty five times its original size as it hardens into a solid. If installed incorrectly it can off-gas noxious and toxic fumes that are unhealthy... That's why applicators must be well trained and specially licensed. Rob Campbell the SMOJoe rode along on Oct 22nd 2013 to document a Toronto spray foam insulation company at work insulating a new home construction in a posh Forest Hill neighbourhood.

Opening Sprayfoam truck , day in the life  of spray foam guy
This photo above is from Ancestry Guru on spray foam insulation in Toronto which does a good job telling the story of installers working on nice houses in the city.

Spray foam insulation is a good choice for all manner of residential and commercial buildings despite recent CBC Hatchet Job on Spray Foam Insulation Toronto which focused on the horror stories of two unhappy customers. Even though SPF costs more to install (the cheapest is about $3 a square foot or more), it allows homeowners to save money every month in the winter and buy a smaller furnace and use less heating oil or natural gas or hydro or whatever . The cost varies depending on whether its open cell or closed cell foam being installed and how big the space and how cold or hot the climate

Thinking of putting Walltite Eco in your home?
Spray Foam Applicator for sale on Toronto Forums for $85
Buy Spray Foam insulation applicator on Red Flag Deals $90
SPF Spray Foam Insulator Gun available for purchase on Toronto Golf Nuts
Spray Foam Insulation Toronto for sale on Free Ads Planet

mixing spray foam components together on job site with Graco H-40 Plural Component Reactor

WARNING - Applicator must be certified. You cannot do it yourself with good Walltite Eco spray foam insulation because the components can only be purchased from Walltite Eco dealers; they are manufactured by BASF chemical company.  Fuel Ghoul blog details the chemistry of spray foam insulation in Toronto and sketches the process by which Graco H40 Component Proportioner heats and pumps the expansive liquids to the sprayer unit whereupon they will combine and expand at the nozzle tip of the gun. The two substances than combine to make rigid foam, isocyanate and Walltite Eco signature blended alkaline resins must be hot when they combine to create the best chemical effect,ie to make the best rigid foam insulation. You can read more in a Day in the Life of a spray foam dude for more information on securing professionally applied spray foam insulation in Toronto.

NYC Stuntman Teaches High Fall Drop on Cardboard Boxes in Toronto
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Extreme fitness tourists can now take lessons in how to be stunt men
Why not take a class in the art of being a stuntman right here in Toronto ? This activity is no longer the exclusive province of Hollywood stuntmen, now anyone can do these stunts at to impress family and friends.
What I know * makein * on set making cardboard boxes into crash pads for TV stuntmen !

The 'large size' or 6ft square light corrugated cardboard container is perfect for the task of making a crash pad for stuntmen in high falls. The boxes work best when stacked two or three deep; stuntmen prefer the crash boxes because they are malleable, and they can be made to fit any space and protect against any possibility. Ninety percent of the time they are deployed in sections just two boxes high, and that height makes a comfortable landing pad for heavy objects falling fifteen feet , and is especially good for people.  Cardboard boxes make perfect crash pads for stunt people, and then they have a second life as anything else for these cardboard containers are almost never reused for stunts after they have been crashed down once. Read more about cardboard moving boxes as crash pads for Hollywood stuntmen on Mindsay...

6square ft moving box is made of light cardboardcardboard moving boxes become crash padsStuntman support teams alongside production assistants shape the moving boxes into breakaway crash pads; the boxes should NOT be taped.  Instead the tops should be folded in upon themselves as you can see in the picture below.  The production company didn't use any of the boxes we picked up; I was a box maker and crash pad mover.

In Transport Dept, I did Pick-ups and Returns of Moving Boxes

We have been using the large size one ply light cardboard variety moving boxes which I picked up at 1268 the Queensway in Etobicoke Ontario last week; its a handy location right off highway .

Tuesday, Wednesday we prepped the trucks and spent half day assembling Superhero stuntmen crashpads ; stuntmen use moving boxes in stunts to use in our first set-up on Pharmacy Dr in Toronto

Here's Donald Pitchforth at work in Boxed Inn located at 1268 the Queensway Etobicoke

Moving boxes sold to stuntmen are also for sale:

Don Pitchforth of Boxed Inn sold us cardboard moving boxes which we use for stuntman crashpadsI posted advertisements about the mobile cardboard crash pads in moving boxes for sale in Red Flag Deals, and I wrote a post about moving boxes in Toronto Golf Nuts about moving boxes for sale and I described stuntman crash pads briefly
I also posted an ad about the moving boxes for sale in Toronto Forums because its a good local discussion forum that I would like to see grow larger with more usable content and I'll do whatever I can to make it more valuable.  There's more to read here about Don Pitchforth, moving boxes, TV stuntmem on Free Ads Planet in Toronto, Ontario.

Kitewing is to a Powered Paraglider what Stand-Up Paddle Boarding is to Surfing
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Kitewing vs Kite Man; History of Men With Kites

Kitewing_Canada1Kitewing is a hand-held, lightweight wing that can provide propulsion to a man or woman harnessing the wind while wearing skates, or roller blades. Sometimes users balance on a bicycle wheel cart called a dirtsurfer that is real handy at traversing sandy beaches of west coast baja scrub land

Skimbat is an extreme skating exercise wherein a Kitewing is a popular method of harnessing wind for pure enjoyment

Two of my friends joined together and bought a Kitewing from Canada exclusinve dealer in Oshawa, and we're going to get another to race them. We're looking for a place to race my kitewing in the GTA and asking about for other local Kitewing owners on Toronto Forums.

Captain B.F.S. Baden-Powell working in England 1893 designed an array of six large hexagonal kites for use to lift soldiers into the air to observe the enemy. Captain Baden-Powell also did a series of tests using kites to carry messages from one ship to another.

kite wing racer, kitewing, Have you ever tried powered paragliding ? or stand up paddleboarding ?

These folks are using kite wings to snow glide on wide open frozen surfaces  and below a skateboarder uses a medium sized kitewing on a city street

kite wing skateboarderI used Son of a Beekeeper tumbler to showcase my own superhero called Kitewing who is fond of pavement (as that is where he finds the most bad guys) and then I launched a a Red Flag Deals thread to ask for kitewing superhero tools ! I wondered aloud where can get gadgets and propulsion systems for humans to become superheros and super villains

Eligible Magazine Extreme Sports at TIFF Party

Eligible Magazine, Kitewing at TIFF Bachelor Party, and the Hollywood celebrities ant the party were taken with extreme sports conversation which was picked up again by Deb Lewis blog Eligible Magazine Kitewing TIFF Bachelor at COVE and   er in Toronto.


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