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Single in the City 'Paint Night' Harnesses Studio Paint Bar for Wing Women
dumpdigger, antique, archeology, social marketing

Paint Night is an event where people gather to make pictures using acrylic paints on bleached white canvases stretched over wooden frames. It can be a sexy event if your male model is a fine looking man. Its a great way to meet people and see their abilities, but more importantly its a great way to 'see' visually, how they think.

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DX3 Canada Technology Displays on Tradeshow Floor in Toronto
dumpdigger, antique, archeology, social marketing

Canada’s largest annual digital marketing and retail sales technology trade show, each year DX3 has over 3800 attendees, 60 speakers and over 100 exhibitors at the Toronto Metro Convention Centre — type #Dx32018 into Twitter to see the speakers and full spectacle.

On the trade show floor at DX3 Canada
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Buying horses for sale discussed in Studenomics 'big flips' article
dumpdigger, antique, archeology, social marketing

There are five types of big flips detailed in Studenomics article that dispenses advice to young entrepreneurs perfecting their side hustles,


One of the more interesting ideas extolled in the article was an exploration of 'Pinholing' young horses and playing the odds that among two dozen well bred horses acquired for a few thousand dollars each as colts there will be at least one champion racehorse worth millions.

Read the article at Studenomics https://wp.me/pnqpp-8lr

Tweetsteria Debuted in Mississauga in May, Next is Toronto, July 2017
dumpdigger, antique, archeology, social marketing
Tweetsteria is a heavily sponsored trivia game wherein the winners get twenty dollar bills. The game doest test knoweldge so much as it stresses player's research processes and typing skills. Read how Tweetsteria Turns Singles into Couples on Single in the City blog.

Although the program is played over Twitter, it doesnt mean participants must have a busy account on the micro-blogging platform, or have a lot of followers. Neither of these attributes are important for playing the game or help winning money. Indeed, participants often start up a wholly new account to take part in the live storytelling right there in the bar.

This is interactive storytelling and the Players are involved. Read Rob Campbell's post on MEDIUM to understand how Tweetsteria is interactive brand storytelling that will change marketing. Rob also writes about how to tell better stories for businesses using sponsored trivia on hs own Smojoe blog.

The game breaks all the rules - players are encouraged to use their phones to go online and find answers to Tweetsteria's seemingly impossible trivia questions. Armed with the correct nformation (in some cases after visiting sponsor's websites) it becomes a race to post the correct reply with the appropriate hashtag. Having a teammate helps and so in Singles events the players are encouraged to combine with members of the oppposite sex

The game changer here is how the players are paid cash for their troubles researching brand myths on the web. This is the beginning of a new trend whereby advertising agencies liquidate a portion of their client's marketing budgets and let the people work to make impressions on behalf of the brand.

Tweetsteria is the brainchild of Laura Bilotta and Rob Campbell who built the attraction up over time while employed by Surround digital marketing agency. An article about evolving Tweetsteria as a mobile marketing case study appears on the Surround blog.

Mannequins before Spray Foam on Life as a Human Magazine
dumpdigger, antique, archeology, social marketing
Last week as part of my regular work assignments, I had some fun writing two new articles for Life as a Human magazine which is publication located in Vancouver, British Columbia (I think), but one which is steadily growing a huge readership all across Canada.  I took the time to craft some compelling literature full of useful information and with original photos.

The first piece I submitted outlined the importance of selecting aesthetically superior mannequines and aluminum store fixtures, and how these ammenties can help make retail stores into more pleasing destinations for shoppers.

How Mannequines Saved The Store
The article is in fact a timely piece of journalism that comments on the declining revenues of Brick-and-Mortar retail shops in the face of online shopping websites.  This media illustrates the ideological raison detre for Jack Lin's mannequine and retail furniture, Ablelin Store Fixtures. Jack is an absolute genius for finding just the right furniture for retail stores in Toronto and his many styles of mannequines are simjply the cherries-on-top.  If you're designing a concept store you need a mannequin to put humanity into the mix Jack's blog on the Store Fixture Showcase website nicely outlines his beliefs about having the right shelves for each item on display, and how mannequines build trust with consumers. I simply echoed his thoughts and opinions and shaped his arguments into a more timely piece of reporting - the struggle between main street retailers and online merchandising giants for consumer dollars.

Then, not resting for a moment, I siezed the open window to write about George Shimi the owner operator of Everest Insulation and his SPF application business in Ontario. It was a relief to get his story in print as in truth he'd invited me out for the ride-along about a month earlier and I've had the article drafted for weeks.

My Day with a Toronto Spray Foam Contractor

was published on

. In this unusual-job story, I've artfully chronicled the day-to-day reality of a busy spray foam insulation application owner operator at work in a five bedroom house in Toronto. I took the time to relate the real life numbers as much as possible, and explain how much foam he uses and will use on the job, etc. George Shimi's work is certainly not boring, and some might even say its beautiful with the backdrop of the unfinished house behind him and his body in the white suit - it does makes the pictures quite compelling...

That piece of media adopted a first person perspective and became what I call 'passenger journalism', which is easy to write and a great way to share the details of any operation especially travel and tourism enterprises, but also small business and in this case construction industry niche content.

So look for more of my media in this publication - I registered a new author profile on Life as a Human, Rob Campbell as the editor of Sharing Toronto magazine and I made an intriguing biography without actually revealing too much about myself - thats a trick.

Martin Dasko, Studenomics Profiled on Toronto Guardian
dumpdigger, antique, archeology, social marketing
Martin Dasko writes Studenomics a DIY personal finance blog in Canada. This twenty nine year old man lives and works in downtown Toronto, but the portal has an international flavour. The site is unique because Martin 'drives' the content - he writes from his own perspective, using personal pronouns and anecdotes from his own life experience, which is unlike so many other frugal blog sites where like-minded groups, anonymous non profts or nameless faceless debt consolidation managers helm the ship. The blog is so good because Martin is 'large and in charge'.
Martin Dasko, Studenomics DIY finance
Studenomics is a fantastic and useful destination filled with good information and brilliant ideas for students looking to save money or start a product label - that article, as an exmaple comes complete with links to label printing companies and glass bottlers and testing equipment suppliers. Readers get the feeling there's nothing stopping them from picking up the phone and getting started in their own venture. Same goes for Martin's prosiac pieces on personal banking, buying stocks and driving for UBER
Martin Dasko on Toronto Guardian, 31st Jan 2017
At the beginning of this month February 2017, Martin was photographed and profiled on Toronto Guardian - Studenomics, Martin Dasko’s Finance Blog for Millennials with a look at his blog, his DIY finance book for sale on Amazon, and some insights into his character.

Martin Dasko in Liberty Village Toronto

Besides holding a difficult and mentally stressfull day job ( Martin works in real estate investing and finance)  the twenty-something athlete also dresses up in a black spandex suit (covered with pink hearts) and performs as a The Latin Lover , a wrestler with Hogtown Pro live wrestling in Toronto on wknds. He's a true weekend warrior! Martin published a post titled Seven Secrets to Attracting Sponsors in Studenomics which shows him receiving a free athletic sports guard from Archer Dental.

What else? This charismatic tween is occupied writing a new book and completing some other business ventures which can't be detailed just yet. 'Its competitive' , is all Martin would say on the subject.

Highly Effective Art About Golf Lessons At Bradlee Ryall Golf Academy
dumpdigger, antique, archeology, social marketing

The experience of getting golf lessons at Bradlee Ryall Golf Academy in west central Ontario is the subject of a fascinating NewHive art piece by yours truly, the artist known as Roberrific. The lens as they are called shows images and anecdotes over links to three different initaitives that happened at the golf academy in the summer of 2016 - not the least of which was a Sweets Canada sponsored Singles Golf Lessons and Mixer event which happend Aug 25th 2016 and thats where I got my picture taken as you see left.

junior golfer gets golf lessons with Bradlee RyallRyall Golf Enterprises has been gleaning a lot of good press lately, because of new management at the course and recent renovations of clubhouses and certain Canadian celebrity visits have made the news. Bradlee has organized a natural golf training development model to help grow golfers through proper training and structured practice time; the process is helping transform hundreds of people into better golfers today. So this activity inspires ART. Bradlee has come to the attention of multi media artists like myself who use various tools like the one you see below to make interactive displays as homage to his genius and service to all humanity, esp to juniors who come to his golf academy seeking guidance and the gentle hand that will steer them toward a dream life as a PGA competitor.

For the rest of us, we simply count on Bradlee and his skilled team of personable golf pros to dispense the basic tips and tricks and help us with our swing so we can break 100, break ninety and maybe someday we can break eighty.

new hive roberrific golf lessons

Removing Raccoons in Toronto with Derick McChesney of SWAT Wildlife
dumpdigger, antique, archeology, social marketing
I spent Friday April 15th 2016 with Derick  McChesney, the raccoon removal expert at SWAT Wildlife in Toronto. This was fun day for me because Derick has such an interesting job and few people have as much wisdom and experience finding pestulant animals in peoples' homes. The dude's a wealth of information and fin to be around.

On our first visit to a home along the Don Valley ravine he made a one-way trap door to let an adult raccoon out of the attic and keep her out. Below are some of the pictures that I had left over from a profesional article I wrote about my Day with Derick (and Mike) doing raccoon removal on Life as a Human magazine.. SWAT Wildlife deals with all types wildlife that can be a nuisance to residential, commercial and industrial properties and offers a variety of wildlife removal services & prevention strategies.

Derick was quoted in Josie Sterns real estate blog talking about raccoon removal, Well more specifically he said that “roughly 15-20% of homes probably have a mice issue or have once had a wildlife issue. Most of the time the seller will only do the minimum amount of work to get rid of the problem and decline the necessary prevention so they can sell the house and then leave the problem with someone else."

Buyers that do unwittingly purchase animal infested properties are in for nightmare renovations; they will need new carpets minimum and maybe new flooring, drywall and probably even new insulation. Derick gives even more good advice about raccoon removal on David Johanns' Home with Johanns Blog which includes a fast paced informative video interview with Derick by David Johanns on the set of an active wildlife inspection and removal in the Beaches area of Toronto.

Some homeowners question whether or not its illegal to kill raccoons on your property? Its kind of a grey area for some folks, and black and white 'YES ITS ILEGAL!' for others. So what do you think? If you found baby raccoons in your attic would you drown them? or put them outside where the mother raccoon could take them away and raise them? Well if you killed the baby raccoons you could be breaking the law. This discussion is a conversation on Toronto Golf Nuts about whether its illegal to kill raccoons in the GTA.

This Mike. He's a trainee coming on strong! He loves raccoons and wouldn't harm them or tolerate seeing them harmed in any way. He's firmly in the 'Yes its ilegal' camp, same as is Derick. Their job is to protect these animals in our urban society.  This post on Urban Toronto describes the politics of raccoons at Toronto City Hall, in municiple government, before and after Rob Ford.

Everyone has a different perspective on raccoons. I guess it depends where you live. A local home security blog lists how raccoons give clues to prowlers about good homes to rob; it seems thieves can learn a lot about a property by watching how wildlife interacts with the security perimeter and whether or not there are motion detector lights on the house etc. Its a good story.

Contests and Challenges at 2016 Outdoor Adventure Show
dumpdigger, antique, archeology, social marketing
The photos and stories below were collected at the Toronto Outdoor Adventure Show 19-21 February and they tell a story about how companies advertise themselves and try to collect personal information from attendees at modern trade shows.

There’s more information about many of the business glimpsed here and even a close up of the ingredients in D&D Meats salami in the article about the 2016 Outdoor Adventure Show on Toronto Guardian. But this blog is about The Pitch and presentation of a business at a public facing niche gathering that is a modern business tradeshow.

The most popular public engagement tactics witnessed at the Outdoor Adventure Show were mostly embedded in easy-to-enter sweepstakes and puzzle assembly or scavenger hunt contests. The difference being that sweepstakes are simply a draw while contests require the cointestant take some meaningful action and show some skill. Thats why some draws have a skill testing question - they need to separate themselves from the legislation governing sweepstakes which is a little more heavily scrutinized by federal than skill-to-win contests.

Vendors without proper websites would often resort to using paper sign up sheets, while more advanced exhibitors had ipads or better yet they had mobile contest apps. They asked folks to sign up on their phones. These sophisticated merchants rewarded people who could get to a particular screen on the app with an entry code or key. Many radio stations and travel agencies ran contests that required entrants to physically show up at the trade show to validate their tickets and confirm their entry into the competition. The lady pictured above was so keen on her own challenge that she was charging ten dollars per entry, and you can see that by Saturday at 1pm - half way through the three day weekend exhibition she still only had less than a dozen entries.

Look at some of the other contests we noticed at the show, There are even more pictures and a video of the show in this article about the 2016 Outdoor Adventure Show on Life as a Human.

The image to the right shows the Grey Owl Adventures contest which brought many entrants to the show with hopes of winning an eight day all expenses paid excursion into the wilderness of Northern Ontario.

Below are the proprietors of Wild Women Expeditions who dreamed up a novel approach by having contest entrants sign their wooden canoe paddle and whomever had the catchiest signature slogan would be the winner of their free membership prize.  This is actually a rather strange organization that only designs and executes canoe and hiking trips for women. I wonder if the contest is rigged? What if a man snuck in and wrote the best slogan without them noticing? What would happen then?

Wild Women Expeditions at the 2016 Outside Adventure Show in Toronto
Wild Women Magazine is a lifestyle magazine illuminating the editors' and contributors' relationship with nature. They imagine a deep primal source that nourishes, liberates and frees their spirits from the constraints of civilization and the shackles of our modern “polite” society. The stories inside are a refuge, an escape from urban concrete into a lush, living secret garden, feral and full of magic. The periodical is an expression of the way women move in the wild world, following natural rhythms and coming together in community.

Wild Women favour cooperation over competition, connection and compassion to ego and fear. They are bold and brave adventurers and warriors who protect what they love and are deeply dedicated to conservation of wild places and strive to step lightly on the land, leaving gentle footprints in their wake. I got most of that from their website.

All across this convention business owners and executives rented booths to advertise services, display products, sell franchises, license agents, sign up new dealers, and of course meet consumers. They were all here to do business. They know that making a good appearance at a busy trade show like this can yield a lot of strong relationships which is key to the success of any venture. Advanced engagement tactics can double or triple the volume of interactions and possibly even increase the quality of each encounter.

As described on HeadsUp Dad, The Outdoor Adventure Show is for Kids, vendors are keenly aware they need to offer distractions when it comes to attracting young families.

Rapid Kayak Buyers Guide Best Free Online

The guys at Rapid Media gave me an insider link to a free version of 2016 kayak buyer’s guide online. which was considered one of the big secrets of the show. Rapid Media had some all-ages engagement strategies at play, and in the age of shareable moments the magazine title cardboard cutouts were really busy, especially the ‘Wild Women’ Adventure Kayak magazine cutout

Xcitelife Engagement Was Powered by Charisma and Contests

One of the best engagement tactics witnessed at the show is meeting people by force of personality; putting attractive people in distinctive clothing and making them available for conversations is destined to be successful. It never fails.

New people at the show were sure curious about the crew dressed entirely in black with red Xs across their chests. People got even more excited when they discovered the long list of fun things to do at Xcitelife. The active adventure company were real eager to show off their dynamic ‘sharing economy’ business model. Charismatic greeters stood under company signage drumming up excitement for their new age experience marketplace.

Xcitelife had great success signing up many new users by offering a free vacation contest offering tied to a new outlook on life. Like most revolutionary new business concepts Xcitelife also dispenses a new more satisfying state of mind. New members were asked to write their dream vacation aspirations on red paper X’s which the Xcitelifers pinned to their giant dream board.

The 6×6 cork board soon displayed the travel fantasies of the entire trade show, and it was from this soft wooden pane that a prize winner was eventually selected. “Everyone wants to live an Xciting life, but too often folks get stuck in the ordinary” says Paul Peic. “At Xcitelife we’ve made it our mission to transform lives through experiences.”

There were over 300 dealers and over thirty thousand attendees at the three day long show in Toronto.  Many memories were made and deals were struck.

In summary, there are many ways to meet people at tradeshows and this show is no different than a big tech conference or a health retreat 0\- its kind of a combination of the two. Vendors here distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies here use the same trade show tactics as each other, and most attendees have probably already forgeten who was who. Above are the folks who stood pout and made meaningful impressions than their competitors and their brand logos and pitches will stay on attendees' brains long after the event is over.

FishHunter is Made in Canada Phone Display Fish Finder for Kayak Fishing,
dumpdigger, antique, archeology, social marketing
I have a functioning FishHunter fish finder for kayaks safe in a box here in my apartment in Toronto. This is a nifty little gizmo that I can Bluetooth pair to any smartphone and thereby give you or any fisherman a new perspective on their favourite fishing hole. After deploying the bobber, (it has to be in the water to work) I can display the actual topography and structure on the bottom of any water body. Now I find myself planning trips to aquatic destinations wherein i can use this blessed contraption, fishing and showing off the bottom of the river or creek bed to friends or anyone who'll look.

Fishhunter fishfinder for kayaksSo here's some backstory; the fish finder gizmo itself is not modern technology considering it was invented in World War II, however the miniaturization of the components is revolutionary. And there are other even more recent advances could be considered cutting edge, state-of-the-art stuff. For example the composition and shape of the piezoelectric cells. Fuel Ghoul described some of the technological innovations behind FishHunter last year, and I'm told the newer model coming out stretches these advances even further.

Fishfinders can give you an understanding of what is in the water, what is under your kayak, the depth, the terrain and structure, and of course the fish. Smart fishmen use the device to scan the structure of the ground

While I'm sure almost any fishfinder designed for use on a small boat is suitable for use on a kayak, FishHunter is so completely portable it functions regardless of the watercraft as its a self contained tennis-ball shaped apparatus that can be deployed anywhere near' the kayak from which you are fishing.

The best fish finders for kayaks are small, sealed fishfinders that come in various sizes with a huge range of features. Hiking magazines and kayak fishing magazines like Kayak Angler are filled with reviews for small basic boat mounted fishfinders with display armatures that share a black-and-white, low-resolution screen that will show you the depth, the bottom structure, and hopefully some fish, but eventually you may evolve to a FishHunter.

Fish Hunter is a great mid range fish finder that offers an easy to read colour screen display on your phone. Its filled with information about the bottom structure, the water temperature and the water column in various different ways, the standard 2D, down-imaging, and even what’s out to the sides with the latest side imaging technology.

When combined with your phone FishHunter actually becomes a 'combo unit' that links up to GPS to offer mapping functionality, which are great for being able to chart your drift so you can paddle back and re-drift along that same line you just picked up those fish on, or use the marine chart to find the fish-holding drop offs and features.

Kayaking the Madawaska

When I'm out in the wilderness with my girl, I have a love hate relationship with technology. I just want to get away from the world, But I love using FishHunter fish finder for kayaks.

I'm trying the sell or trade the device online- selling or trading FishHunter fish finder for kayaks on Ontario Sport Fishing diuscussion forum and selling or trading FishHunter kayak fishing fishfinder on Quinte Discussion forum is ..nite

And I ended up discussing the merits of this new technology in a couple of other places, including Howard Forums which is phone technology information marketplace and discussiion forum. The thread FishHunter fish finder for kayak fishing for sale lists the web price at $149 which may be the Canadian price only.  Additionally its one of my favourite practices to write technology reviews on SmartCanucks discussion forum, FishHunter kayak fishing fishfinder.

I have to include pictures of St Anne's church and shrine in Cormac, Ontario .

Had the opportunity to discuss St Anne's shrine and church on Christian Outdoor discussion forums which is based in Alberta and so they must appreciate seeing Catholic structures built by some of the original Catholics .